1.Description of the Ad Campaign

2 advertising campaigns

One Million Advertisement

The advertisement campaign I have chosen is advertising the 'One Million' fragrance by Paco Rabanne. I am going to start by describing to you what to expect to see in the advertising campaign for the 'One Million' fragrance by Paco Rabanne actors featured in this advertisement are Matt Gordon  and Hana Jirickova who are both models.The storyline of the digital advert is two people having fun with each other dancing and the female being attracted to the man through because of the scent. 

The print advertisement highlights how attractive the scent of the perfume is to the point where women are attracted and cannot get away from whoever is wearing it. This increases consumer demand as more men would want to purchase the perfume to attract the opposite sex. 

The fact that the woman is body painted gold makes the print ad more memorable because its rare to see an actress's body painted the same colour as the product for a perfume. The contrast in colours between the man and the woman allows the print advertisement to stand out.

Twix Advertisement

The second advertisement campaign I have chosen is advertising the 'Twix' chocolate bar that is owned by Mars incorporated.  The main actor featured in this advertisement campaign is Lonny Ross. 

The print advertisement illustrates what exactly is in a Twix chocolate bar packet. In each packet of Twix are two sides of chocolate coated biscuit and caramel. Twix is made for sharing hence the reason for having two sides to the bar. The Twix advertisement makes it hard to forget the television advertisement because of the slogan used ' Try both and pick a side'. In the advertisement there is  battle between the left side and the right side of the Twix bar. The fact that the chocolate is snapped in half increases sales because that makes it aesthetically pleasing and the use of soft melting caramel instantly makes the audience mouth's water.

All four advertisements are very similar in the sense that the battle between both sides are reflected again in the print advertisements. The television advertisement is probably more appealing and engages the audience more by showing how exactly Twix bar is made in the factory in this video.