9.Call To Action

Paco Rabanne

Digital

I am going to explain to you what the call to action is for the Paco Rabanne One million Fragrance. The Paco Rabanne digital advertisement was made to promote the fragrance for men to respond by going out to purchase the product. The product would presumingly only be available to purchase either online or in a store that sells similar products to this one.  The reaction to the digital advertisement is going to be a sense of desire from men wanting obtain all the products featured in the advertisement that promotes wealth. Digital advertisements normally end up with people going onto websites to purchase the product rather than going in store. Stores such as the perfume store will allow you to purchase this product online instead of being inconvenient and going into the store.

Print

For the print advertisement I am going to start by stating the call to action. The call to action for the print advertisement would be to find the nearest store and purchase this product in order to obtain all the power and riches that the actor Matt Gordon got from using the fragrance. Its every mans dream to have the expensive car , beautiful lady and an unlimited amount of cash. This also connotes a certain type of lifesyle that people who purchase this fragrance are living.

Twix   

I am going to start by describing the call to action for the twix digital advertisement campaign. For the print advertisement the fact that the chocolate bar the call to action is for people to go to their nearest supermarket or corner store(most likely) to purchase the chocolate bar. The chocolate bar is around 0.40p to 0.50p and is therefore reasonable and suited for everyones need.

The print advertisement has the same call to action as the digital advertisement because the chocolate bar is not something you can purchase online its something you have to go into the store for.

To evaluate I will start by stating that the Paco Rabanne One Million fragrance appeals to a very small audience e.g.those of a wealthy background and predominantly business men not only because of the price but because of the way it has been presented to people. The difference between the call to action for the Paco Rabanne fragrance and the Twix chocolate bar is that the fragrance can be found in store and only where as the chocolate bar can only be found in store and on rare sites .