10.Legal and Ethical Issues

 I am going to start by explaining the legal and ethical issues opposed with digital advertising for the Paco Rabanne advertisment campaign.The Paco Rabanne digital advertisement does not stir up any legal or ethical issues as it complys with all ethical and legal rules. One of the rules that all advertisement campaigns must follow is that the product must be truthful at all times. This is extremely similar as the ASA rules and codings. For example .. the Paco Rabanne digital advertisement campaign must not say that the product brings money into your life instantly after using the products. The digital advertisement campaign just about is not classed as illegal because it only connotes that you will recieve all of these materialistic items , it does not directly say to the audience that they will get them.

I am now going to describe the legal and ethical issues in terms of the print advertisement for the Paco Rabanne advertisement campaign. The print advertisment does reveal to the audience that the model is naked but does not show her naked body so thewrefore it does not class a nudity being shown in the print advertisment. this means that by law there is no problem with the print advertisemnt campaign.




I am now going to describe the legal and ethical issues in terms of the print advertisement for the Twix advertisement campaign. The twix print advertisement does provide an truthful accurate description of the chocolate bar becaus eit includes the fact that it shows exactly what the bar looks like following the digital advertisement which shows the contents of the chocolate bar itself.


I am now going to describe the legal and ethical issues in terms of the digital advertisement for the Twix advertisement campaign. The digital advertisement shows the production of nthe chpocolate bar within the factory and does not falsely describe the confectionary item. The fighting that is denoted in the twix advertisement is on a mild scale so therefore does not reinforce or highlight anti-social behaviour.

To compare print and digital for four print advertisement do comply with the UK legal and ethical rules and therefore there should no reason that the advertisements should be taken down.