The key message for the One Million advertisement is shown throughout the digital advertisement by the use of all the materialistic items drawn towards the actor because he is wearing the fragrance. The digital advertisement promotes power through women, money and expensive items such as cars. The bottle that contains the perfume is in the shape of a 24k gold bar this also denotes what type of people this product is aimed towards. The product is aimed towards businessmen/wealthy men , we can see this because of the actor dressed in a suit for the video and he fact that everything about the advertisement promotes wealth and what it looks like to have a lot of money. The actual fragrance itself is slightly costly so that again is aimed at men of a certain status, age and background. The product is more so targeting the middle and upper class audience rather than the working class. The emotions that the advert creates is mainly lust and may produce elements of jealousy for those that don't live that form of lifestyle but desire it.
From 0:06 to 0:08 seconds into the advertisement you are presented with the view of a big bag of money brought about through one click of the finger. This highlights the message of being worth 1 million when wearing this perfume. The bag of money is probably most like to be 1 million pounds in cash which then again highlights wealth and links to the name of the product 1 million by Paco Rabanne.
Twix-
I am going to start by stating and evaluating the key message trying to be put forward by the digital advertisement. The key message for the Twix chocolate bar is simply the about the fact that there is two sides to the chocolate bar for you share with those around you.
During the digital advertisement we can see there is a battle between the left side and the right side of the Twix and eventually they join together to become one bar in Twix packet. The fact that there is two sides of the Twix bar makes it easier to share meaning more people become aware of the product which also means more people will be willing to buy the product. The Twix product is aimed towards men, women and children aged 4 up to 70 years old.
Now I am going to describe to you how exactly the print advertisement reveals the key message as well as the digital advertisement. This product is soon to be quick to be a household favourite to share between members of the family. In terms of lifestyle Twix can also be seen to target those of the working class/middle class or businessmen/women. The reason for this is that the Twix bar is trying to put forward the idea of taking a break from work so you can relax and during that time you must treat yourself to a Twix bar. The twix chocolate bar creates a sense of hunger amongst the audience from the digital and print advertisement. The way in which the twix advertising campaign have structured their adverts is in a way that makes members of the audience desire it because they begin to feel hungry.
The shape of the Twix bar is shaped almost identical to he pause symbol used for television, movies and games. The print ad reveals exactly what the chocolate bar contains. The most eye-catching feature of the print advertisement is the mouth watering image of the soft , smooth caramel and the crunchy , crumbly biscuit.
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