3.Target Audience

This particular product is targeting a adult global audience around the ages of 19-45 years old males. It is appealing to males because it was made for men. In particular this product appeals to businessmen working in a high end business especially because of the price of the perfume £65.00-£50.00. In this particular advertisement with the woman stuck to the man because of his scent targets businessmen who are not currently in a relationship. One major factor that the perfume promotes is the power and materialistic things (through one click of the fingers) you gain when you purchase/use this perfume. 

To describe the digital advertisement we can start off by saying its every man's dream material objects. At 0.21 seconds of the 30 seconds advertisement the male actor in the advertisement clicks his fingers then his convertible car is shown on the next shot. While analysing the digital advertisement the idea of what power can bring give you is constantly displayed put into your mind by the action of a 'click of the finger'. The click of the finger is normally used in terms of magicians when making things disappear and reappear.

The Twix chocolate bar is targeting a global worldwide audience for all ages and genders. Especially from ages 4 years old up to 80 years old. The idea of fighting about the same product just different sides appeals to children as it adds a sense of humour to the advertisement. The Twix bar is easily accessible as it sold for a little price of 50pence. 




At 0.55 seconds of the advertisement you can see the different factories and vans producing and exporting the left and right Twix side of the bar. advertisement was shown all throughout the day so therefore it appeals to people in all lifestyles such as businessmen , businesswomen and people who stay at home. The product especially appeals to those who like chocolate and have taste bud suited for a soft caramel melt and crunchy biscuit bite. The Twix bar is easily accessible as it sold for a little price of 50pence. 

To evaluate both advertisement companies  share one thing in common and that is that they both are suited for a certain type of people/audience. One thing that separates the Twix bar and the Paco Rabanne fragrance in terms of target audience is that the chocolate bar appeals to a wide range of ages where as the fragrance for men is only aimed at those aged 19-45 years old .