8.Choices of Medium

Twix

Twix advertising campaign they have chosen to use several choices of mediums in order to create awareness about their product. The 2 advertising campaigns that I have chosen are in two different forms of  advertising.

I am going to start by describing in depth about the media choices made by Twix.

The print advertisement campaign is shown on  not only billboards but may include leaflets and posters. The most common form of print advertisement is in fact shown on billboards. Billboards are seen to be the most suitable platform for print advertisements because it promotes the product on such a scale normally targeted at drivers as they will be most attracted and most likely to notice it on their travels.

The digital advertisement campaign will be shown across many television channels and will not be subject to a particular type. Occasionally even on kids cartoons channels you may see an advertisement for a chocolate bar during the break of the programme. This not only increases consumer demand but also  makes children spread the word to their parents and then the parents will eventually just buy the child to the Twix bar as a way to keep them happy.



It would not be suitable for the Twix advertising campaign to chose to advertise their chocolate bar on a radio station as the audience cannot see the chocolate bar to know what to look out for nor can see what the chocolate bar contains. Social Media has been used for advertising for many confectionary items such as skittles and snickers and most likely would have definitely been used as an advertisement campaign for Twix.


Paco Rabanne
The Paco Rabanne advertising campaign have chosen to use similar choice of mediums as the Twix chocolate bar. The Paco Rabanne One Million fragrance was not advertised on bilboards but has had several leaflets printed and advertised in perfume shops. Stores such as 'Boots' and 'Superdrug' have had the Paco Rabanne One Million fragrance leaflet left on the counter of the shop so as people start to pay for the item they have already bought their eyes are caught by the leaflet.  Another form in which the Paco Rabanne advertising campaign have chose to promote their product through print advertising is through posters around shopping centres and sigs as to where to find the product in the shopping centre.

I am going to start by describing the choice of mediums for the digital advertisement of the Paco Rabanne 'One Millon' fragrance.  Paco Rabanne have decided to advertise their product on tv channels that are particulary aimed at m,en such as football channels or car racing channels. This television advertisement can also bee found on channels such as BBC and ITV that are not gender specific channels.

I am going to end this blog by evaluating the choice of mediums chosen by all four advertising campaigns. All four advertising campaigns have taken similar approaches into promoting their product and increasing consumer demand. There are a range of different forms of advbertising such as social media, television, radio and print advertising. The twix bar advertising campaign may create more awareness as they have generalised their product by making it easily accessible to anybody and advertising on several different platforms. This means that the twix bars method of advertising is more efficient as it may be more costly but will have much more awareness gained than the Paco Rabanne One Million fragrance would have.