2.Aims

Paco Rabanne -One Million Fragrance For Men

I am going to describe the aims of the Paco Rabanne digital advertisement for the purpose of promotion. The aim of the Paco Rabanne digital television advertisement is to connote how satisfying the scent of the fragrance is and introduce a new product to the market. The reason for the advertising campaign promoting the product in such a way could be for a number of reasons such as to generate more profit or more awareness of the

product/brand. In the advertisement we can see that the advert has been purposely been filmed as black and white to reveal a clear color contrast to the audience because the actual product itself is gold so when the product is initially revealed to the audience is grabs their attention instantly. At 0.08 seconds of the advertisement we are faced with the image of the celebrity model clicking his fingers to draw expensive items towards him. The click of his fingers shown in the digital advertisement creates an atmosphere of power.


I am going to describe the aims of the Paco Rabanne print advertisement for the purpose of promotion. The aim of the Paco Rabanne print television advertisement is to increase sales by promoting the same product shown in the digital advertisement and emphasize how great the product is by grabbing the audiences attention with the color theme. In the print advertisement we can see that the female actress with her body painted gold holding onto the man. This also makes the product appeal more to their target audience of men.

In comparison both advertisement they have used color and celebrity endorsement as tool for creating brand awareness of the product. The difference between the print advertisement and the digital advertisement is that the print advertisement has added another element to the number of things that the actor gains by clicking his fingers suggesting he is very powerful.

I am going to describe the aims of the Twix digital advertisement for the purpose of promotion .The aim of the Twix digital television advertisement is to increase sales. At 0:13 seconds of the digital advertisement we can see the two people fighting over different sides of the Twix chocolate bar  which creates a sense of humor and starts to make the product not only appeal to adults but also make the advertisement memorable for children.

I am going to describe the aims of the Twix print advertisement for the purpose of promotion. The aim of the Twix print television advertisement is to generate more profit. The purpose of revealing the chocolate bar to the audience is to show the audience what exactly they are buying before they purchase the chocolate bar which saves time with the audience bothering to read the ingredients section of the chocolate bar.

In comparison both advertisement include a pack shot of the product. the purpose of this is so that the audience know what the product looks like so it when they go to purchase the product they know exactly what it looks like. The difference between both advertisement is that the story line of the digital advertisement is about two sides of the Twix bar fighting over which side is better and then there ends up being two sides to the chocolate bar in the packet. The print advertisement does not reflect the storyline at all it is very simple but very appealing.